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Discovery Research
Future Residence
Innovation Catalyst
AI and Imagination

Pascal Wicht
Exploring and creating preferable futures trajectories

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Updated 07.12.24

I specialize in running interventions that require oscillating between individual issues and broader societal challenges at higher levels of complexity.

My work ranges from sense-making and rapid ethnographic deep dives to rich future scenarios and mapping innovation tracks.

I am currently exploring globally diverse, multi-layered systems that ensure the availability, circulation and security of cash, with a particular emphasis on understanding the social dynamics that underpin its use and value.

Since 2010, I’ve been experimenting with generative arts, exploring how AI can enhance creativity, knowledge work, future thinking and discovery research in strategic design.

This is my augmented unlearning journey. My slow-motion blog is here. I am writing a Codex to help designers drive more impact. I am also documenting my strategic design system Wangjitsu. You can see my explorations with AI and images over here.

You can connect with me using my contact page form, by scheduling a call or following me on social media.

Pascal Wicht

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Generative ceramics

11th January 2025
This is an AI generated image.Generative Ceramics — Speculating the impossible kilnIn the long history of ceramics, the kiln has been a space of transformation where clay surrenders to fire and emerges as something more. This act of alchemy is a dialogue between material and force shaped by the rhythms…
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Prototyping EVs with AI—a learning process

6th January 2025
This is my first real experiment with AI and mobility and it’s proving to be challenging. I’ve been trying to imagine what an open platform for mobility—similar to an Arduino for cars—might look like. Here, I’ve explored a luxury version.I always wanted to do an IDEO pod getting lost. In…
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Portable comfort and commodified rebellion: the rise of frictionless conformity

19th December 2024
Ever wondered why are all GenZ dressing all the same? Side note: Written by a late Gen Xer who grew up in the golden age of subcultures, this article reflects my perspective as a teacher now engaging exclusively with Gen Z. The Millennials have long exited the stage, leaving me…
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UNFOLD: Generative Motion Systems

17th December 2024
This is my first attempt using Midjourney's Moodboard feature, where curated images guide the AI (v6.1) to generate customised outputs that reflect preferred styles and aesthetics references. Permutations AI generated images UNFOLD: Motion Systems M1-RF (Motion, 1st series, Responsive Framework) B2A-RM (Boot, 2nd revision, Raw Modular structure) SL3-VS (Slip-On, 3rd…
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The future no longer stretches forward

15th December 2024
A world of cracks and fraying threads, where time clings heavy, the past patched unevenly, the future sagging, blurred. The present—a fragile balance, what is broken, what remains. The old dream of mending, the young carry the weight, grief stitched into their days, anger grating against nostalgia. Meaning no longer…
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Wangji collection AI fashion S/S25

15th December 2024
Wangji Generative Fashion Systems AI generated images An other exploration in generative fashion and imagining a Wangjitsu collection using personal references and inspirations. Here the key is surfing a thin style edge between street/tech:wear and kimono camouflage pieces. This series does not rely on any --srefs codes and is developed…
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Ghosts and Carbon

15th December 2024
Why bother drip-feeding visual research on Instagram? It’s just unpaid labor for tech Broligarchs, rewarding you with synthetic dopamine hits and worthless virtual trophies. The real work gets buried under a sludge of duckface selfies and skewed algorithms, while the platform owners rake in ad revenue. The time I save…
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Generative archteypes and composition

15th December 2024
A design research project to explore the potential of generative image creation with AI, focusing on an art direction inspired by the aesthetics of shitsurai. It investigates how AI can be used to create visual compositions that emphasize simplicity, mindfulness and harmony. The project engages with the interplay of light,…
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Adaptive remodeling and costume design

14th December 2024
Recently, I started an experiment with style reference (sref) and personalization codes in Midjourney's latest version, 6.1. To my disappointment, the images generated became particularly dull and uninspiring. They lost detail and diversity, producing extremely boring results. Here is a window in my attempts to recalibrate how Midjourney understands my…
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On a passé un cap

8th December 2024
Le CEO d'une assurance maladie s'est fait buté devant son hôtel. Il ne reste qu'un mot clé sonore, trois consonnes. CEO. Certains applaudissent, d’autres s'indignent mais tous comprennent. On a passé un cap. Une vie broyée par une autre et la machine qui continue de tourner. Tuer un homme ne…
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Volumes and Layers

27th October 2024
"Volumes and Layers" explores generative image-making as a way to explore the evolving nature of modern work. Using scavenged, low-tech materials and mobile packing systems, this project reflects the tension between adaptability and displacement in a semi-nomadic lifestyle. Through modular designs, it questions the balance between flexibility and the quiet…
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Money that moves people

23rd October 2024
Often people are surprised: "Pascal, you explore AI, the future and you research cash?" Yeah, it’s a head-scratcher for those who think the future is all about sleek, cashless dystopias, with everyone glued to their screens, trading crypto and streaming the latest metaverse promo. But here’s the twist—there’s a whole…
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A project by Pascal Wicht
2018 – 2024
Switzerland