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Futurist in Residence
Discovery Research
Critical Design

Pascal Wicht
Exploring and creating preferable futures trajectories

ExpertiseGet in touch

Updated 18.02.25

I specialize in running interventions that require oscillating between individual issues and broader societal challenges at higher levels of complexity.

My work ranges from sense-making and rapid ethnographic deep dives to rich future scenarios and mapping innovation tracks.

I am currently exploring globally diverse, multi-layered systems that ensure the availability, circulation and security of cash, with a particular emphasis on understanding the social dynamics that underpin its use and value.

Since 2010, I’ve been experimenting with generative arts, exploring how AI can enhance creativity, knowledge work, future thinking and discovery research in strategic design.

This is my augmented unlearning journey. My slow-motion blog is here. I am writing a Codex to help designers drive more impact. I am also documenting my strategic design system Wangjitsu. You can see my explorations with AI and images over here.

You can connect with me using my contact page form, by scheduling a call or following me on social media.

Pascal Wicht

Recently posted

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Skynet and the status quo

12th February 2025
Crises escalate, but the responses remain the same. Climate targets slip further out of reach, yet AI investment surges forward, promising salvation without disruption. The world burns, but the talking points stay polished, the PowerPoint slides sleek with inevitability.
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Fungal morphotextiles

5th February 2025
Fungal morphotextiles explore living fabrics grown from mycelium, shifting from woven or stitched materials to adaptive, organic forms. Inspired by biomimicry, these AI-generated experiments imagine clothing as a dynamic system that evolves with its environment.
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Generative ceramics

11th January 2025
In the long history of ceramics, the kiln has been a space of transformation where clay surrenders to fire and emerges as something more. This act of alchemy is a dialogue between material and force shaped by the rhythms of nature and the human hand. With generative ceramics, this tradition…
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Prototyping EVs with AI—a learning process

6th January 2025
This is my first real experiment with AI and mobility and it’s proving to be challenging. I’ve been trying to imagine what an open platform for mobility—similar to an Arduino for cars—might look like. Here, I’ve explored a luxury version.I always wanted to do an IDEO pod getting lost. In…
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Scale thinking

25th December 2024
Scale thinking is the ability to make sense of design challenges by understanding their position within a ladder of complexity and scale. It is not simply about navigating systems but about recognizing the nature, history and dynamics of the layers involved. Some challenges are deep structural realities, shaped by centuries…
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Portable comfort and commodified rebellion: the rise of frictionless conformity

19th December 2024
Ever wondered why are all GenZ dressing all the same? Side note: Written by a late Gen Xer who grew up in the golden age of subcultures, this article reflects my perspective as a teacher now engaging exclusively with Gen Z. The Millennials have long exited the stage, leaving me…
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UNFOLD: Generative Motion Systems

17th December 2024
This is my first attempt using Midjourney's Moodboard feature, where curated images guide the AI (v6.1) to generate customised outputs that reflect preferred styles and aesthetics references. Permutations AI generated images UNFOLD: Motion Systems M1-RF (Motion, 1st series, Responsive Framework) B2A-RM (Boot, 2nd revision, Raw Modular structure) SL3-VS (Slip-On, 3rd…
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The future no longer stretches forward

15th December 2024
A world of cracks and fraying threads, where time clings heavy, the past patched unevenly, the future sagging, blurred. The present—a fragile balance, what is broken, what remains. The old dream of mending, the young carry the weight, grief stitched into their days, anger grating against nostalgia. Meaning no longer…
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Wangji collection AI fashion S/S25

15th December 2024
Wangji Generative Fashion Systems AI generated images An other exploration in generative fashion and imagining a Wangjitsu collection using personal references and inspirations. Here the key is surfing a thin style edge between street/tech:wear and kimono camouflage pieces. This series does not rely on any --srefs codes and is developed…
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Ghosts and Carbon

15th December 2024
Why bother drip-feeding visual research on Instagram? It’s just unpaid labor for tech Broligarchs, rewarding you with synthetic dopamine hits and worthless virtual trophies. The real work gets buried under a sludge of duckface selfies and skewed algorithms, while the platform owners rake in ad revenue. The time I save…
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Generative archteypes and composition

15th December 2024
A design research project to explore the potential of generative image creation with AI, focusing on an art direction inspired by the aesthetics of shitsurai. It investigates how AI can be used to create visual compositions that emphasize simplicity, mindfulness and harmony. The project engages with the interplay of light,…
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Adaptive remodeling and costume design

14th December 2024
Recently, I started an experiment with style reference (sref) and personalization codes in Midjourney's latest version, 6.1. To my disappointment, the images generated became particularly dull and uninspiring. They lost detail and diversity, producing extremely boring results. Here is a window in my attempts to recalibrate how Midjourney understands my…
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A project by Pascal Wicht
2018 – 2025
Switzerland