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@Pascal_Wicht↔Creative Director, Design Researcher — Clandestine Academic + Futurist in Residence

Consulting, education & critical narrative systems to support resilience, adaptation & reinvention.

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Updated 11.06.25

I specialize in running interventions that require oscillating between individual issues and broader societal challenges at higher levels of complexity.

My work ranges from sense-making and rapid ethnographic deep dives to rich future scenarios and mapping innovation tracks.

I have a reputation for uncovering structural issues, framing paradigms and asking new and relevant questions that open up space for change-making.

I am currently exploring globally diverse, multi-layered systems that ensure the availability, circulation and security of cash, with a particular emphasis on understanding the social dynamics that underpin its use and value.

Since 2010, I’ve been experimenting with generative arts, exploring how AI can enhance creativity, knowledge work, future thinking and discovery research in strategic design.

This is my augmented unlearning journey. My slow-motion blog is here. I am writing a Codex to help designers drive more impact. I am also documenting my strategic design system Wangjitsu. You can see my explorations with AI and images over here.

You can connect with me using my contact page form, by scheduling a call or following me on social media.

Pascal Wicht

↓Recently Published

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Before the answer, how Zen shapes my design work

13th June 2025
These principles surfaced slowly, over years of work, hesitation, listening and unlearning when to intervene. I’ve resisted writing them down because they felt too alive, too provisional. But some forms of clarity only emerge when shared. A trace of how I work when I stop trying to control the outcome.
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Augmented Creatives — talk at Panoramai

11th June 2025
Last week at Panormai, I presented some of my work with AI-generated images, as part of an augmented but critically constrained creative process.
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AI and Trust — DefTech talk at Armasuisse

11th June 2025
In April 2025, I spoke at Armasuisse, invited by Quentin Ladetto on his Deftech platform about trust, not as a virtue or leadership trait, but as a condition being reprogrammed. This post reclaims the narrative logic of that talk and re-anchors it in writing, not to summarise, but to unpack…
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Symbolic occupation: seizure of ritual architecture

28th May 2025
This was not satire: it was a symbolic coup staged through aesthetic occupancy. Trump didn’t mock the Church; he rehearsed its visual codes, then claimed them before the institution could even speak.
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Whispers & Giants
A project by Pascal Wicht
2018 – 2025
Switzerland